Aardman Nathan Love Takes The 6th Gen Camaro For A 360 Spin In New App

aardman_nathan_love_camaro_360_05
To help unveil a new app that touts the aesthetic beauty of the sixth-generation Chevrolet Camaro, animation entertainment studio Aardman Nathan Love has infused its trademark flourish in an all-digital intro film that showcases the multi-hued models in the mysterious confines of a hangar space.
 aardman_nathan_love_camaro_360_01

 

Working in conjunction with agency Stink Digital, Aardman Nathan Love highlights the Camaro Six’s interior and exterior in fast-paced fashion with the fully CG intro to the Camaro Six app, which allows smartphone and tablet users to peruse and indulge in the car’s features. Drawing inspiration from several variations on animations, mood drawings and style references conceived by Stink Digital, Aardman Nathan Love director Eric Cunha collaborated closely with the agency to ensure that every piece of the Camaro Six intro matched up with the app experience, resulting in a beautifully crafted showcase of features including color customization, 360-degree views of the Camaro’s inner space as well as a deep exploration into the mechanics behind the updated American classic.

aardman_nathan_love_camaro_360_02

aardman_nathan_love_camaro_360_03aardman_nathan_love_camaro_360_04

Creative Credits

Project: Camaro App Spot
Client: Chevrolet
Production Company: Aardman Nathan Love
Executive Creative Director: Joe Burrascano
Executive Producer: Jeff Wolfe
Producer: James Elio
Director: Eric Cunha
Environment Design: Tim Probert
Storyboards: Sigmund Lambrento
CG Lead: Eric Cunha
Layout: Elizabeth Ku-Herrero
Previz: Nick Manfredi
Animation: Jordan Blit
CAD Model Cleanup: Alex Cheparev
Environment Modeling/Texture: Eric Xu
Car Shading: Hubert Wozniak
FX Animation: Spyro Serbos
2D FX: Jeff Dragon
Lighter/Compositor: Eric Cunha, Jin Fang Jiang, Triston Huang



There are no comments

Add yours

Leave a Reply

Macbook Pro
* Intel Core i7 (3.8GHz, 6MB cache)
* Retina Display (2880 x 1880 px)
* NVIDIA GeForce GT 750M (Iris)
* 802.11ac Wi-Fi and Bluetooth 4.0
* Thunderbolt 2 (up to 20Gb/s)
* Faster All-Flash Storage (X1)
* Long Lasting Battery (9 hours)
motion
motion
the un-conference...for the rest of us
Celebrating the art of motion design
and the community of creatives
who move it forward.

June 5-8, 2018 Santa Fe, NM