Territory Studio Designs UI Screen Graphics For ‘The Martian’
Creative agency Territory Studio works closely with NASA to develop and design the UI screen graphics for “The Martian”.
The Martian tells the story of stranded astronaut Mark Watney and NASA’s efforts to bring him home. Based on Andy Weir’s novel, the story is set circa 20 years in the future, during NASA’s third manned mission to Mars. Predicated on real science, Director Ridley Scott and Production Designer Arthur Max drew on the expertise of specialists at NASA and the European Space Agency, and asked Territory to craft the screen graphics and UI that would be needed.
As a story that is mediated by technology, hundreds of screens are employed across eight key sets, forming the lens through which the drama unfolds.
Working closely with NASA, Territory developed a series of deft and elegant concepts that combine factual integrity and filmic narrative, yet are forward looking and pushing NASA’s current UI conventions as much as possible.
Territory’s plot-based graphics includes identities and visual languages for each set, and include images, text, code, engineering schematics, 3D visualizations based on authentic satellite images showing Martian terrain, weather, and mission equipment served across consoles, navigation and communication systems, laptops, mobiles, tablets, and arm screens throughout.
In all Territory delivered around 400 screens for on-set playback, most of them featuring interactive elements. With 85 screens on the NASA Mission Control set alone, a number of which were 6mx18m wall screens, there are many moments in which the graphics become a dynamic bridge between Earth and Mars, narrative and action, audience and characters.
Creative CreditsProject: The Martian UI Screen Graphics
Client: 20th Century Fox
Director: Ridley Scott
Production Designer: Arthur Max
Sup. AD: Mark Holmes
Motion Graphics Art Director: Felicity Hickson
Creative Studio: Territory Studio
Creative Director: David Sheldon-Hicks
Producer: Sam Hart
Art Direction: Marti Romances
Lead CGI: Peter Eszenyi
Design and Animation: Daniel Højlund, Marti Romances and Sam Keehan
NASA Director Planetary Science Division: Dr. Jim Green
Program Executive for Solar System Exploration: Dave Lavery
Multi-Media Programs Manager: Bert Ulrich
Audio: Zelig Sound