Hop On! Alter Ego Teams With Cycling Canada To Bring Rider-less Bikes To Life

Alter Ego teams up with Cycling Canada, Innocean and Director Mark Zibert to create a breathtaking display of cycling, with no riders! The entire VFX team at alter ego was tasked with bringing these rider-less bikes to life. The team used several approaches from creating and animating CG bikes, digitally removing stunt-riders, and creating masses of bikes using the latest crowd simulation technology. All these elements were integrated with beautifully captured locations across Canada.

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For this project the talented team of artists at alter ego created a new VFX-Colour EXR Linear workflow to allow full creative and technical control, allowing everyone to work on the same source file and reducing the need for multiple renders.

From the majestic mountains in British Columbia to the newest velodrome in North America, we see cycling in its most epic form. Hop on and enjoy the ride.

Be sure to check out the “Cycling Canada Behind The Scenes” to learn more about the software and workflow used to create this dynamic spot.

Creative Credits

Project: Hop On! Spot
Client: Cycling CANADA Cyclisme
Agency: Innocean Worldwide Canada
Editorial: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Red Barbaza
Executive Producer: Michelle Rich, Stephanie Hickman
Production House: Sons and Daughters
Director/DP: Mark Zibert
Executive Producer: Dan Ford
Producer: Neil Bartley
VFX : Alter Ego
VFX Supervisor: Andres Kirejew
CG Lead: Sebastian Bilbao
Colour: Wade Odlum, Eric Whipp, Clinton Homuth
VFX: Darren Achim, Steve McGregor, Andrew Thiessen
Animation: Eileen Peng, Edward Deng, Rob Fisher, Brandon Fernback
Producer: Caitlin Schooley
Executive Producers: Cheyenne Bloomfield and Greg Edgar
Audio: RMW
Composer/Sound Design: Mark Rajakovic



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