Coldplay’s Fans Speak Up With Their Version of Blind’s “Ink”

Santa Monica based design agency Blind created “Ink” – a visual spectacle for Coldplay’s fourth single taken from their worldwide number one album, “Ghost Stories.” 

“Ink” is an interactive story about a lost traveler who journeys to the ends of the world in hopes of finding his lost love. Viewers explore beautifully animated environments by making real-time choices throughout the video. With hundreds of possible paths to take, each experience-altering decision changes the how the story unfolds.

And now that the video has been out for several weeks, the fans have spoken!

Out of the 300 possibilities, this compilation represents the most popular journey chosen through the interactive video from Coldplay’s fans’ engagement.

It’s not to late to create your own journey!

Chris Do, Founder and CEO at Blind will be speaking at motion 2015 in Santa Fe, NM.

Creative Credits

Project: "Ink" interactive music video
Client: Coldplay
Agency/Production Company: Blind
Creatives: Phil Harvey, Chris Martin, Jonny Buckland, Guy Berryman, Will Champion
Director/Creative Director: Matthew Encina
Executive Producer: Tobin Kirk
Post Producer: Scott Rothstein
Head of Production: Amy Knerl
Production Coordinator: Jon Chavez
Art Director: Paul Kim, Matthew Encina
UX Designer: Nicole Johnson
2D Animators: John Robson, Evan Viera, Wu Hyun Lew, Henry Pak, Daniel Zhang, Lawrence Wyatt, Oliver Wee, Jahmad Rollins, Dylan Spears, Riggers: Rachel Yonda, Oliver Wee
Storyboard Artist: Janet Chan, Erika Bird
Illustrator: Paul Kim, Elle Michalka, Evan Viera, Bambinomonkey, Daniel Kim, Jenny Chui, Hana Yean, Erika Bird
Editor: Andrew Truong, Stewart Schuster, John Robson
Music: Coldplay "Ink"



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