Blind Captures Spirit of “Playing It Forward” with Comprehensive Brand Identity Package
“Playing It Forward” is a unique web series focusing on preserving music education in schools by raising money and awareness through spontaneous street concerts featuring music superstars. By uniting artists and the community together, “Playing It Forward” builds a positive cycle of giving back to music education and arts in a very unexpected way.
To capture the grassroots spirit of the show, Blind created a comprehensive brand identity package around the concept of “the cycle of good” – including logo design, typography, color palette, art direction of photography, print and web applications, and a comprehensive online-broadcast package.
Creative CreditsProject: "Playing It Forward" Brand Identity & Broadcast Package
Client/Agency: Sony Pictures Television
Agency Creative: Jake Munsey
Design Studio: Blind
Creative Director: Matthew Encina
Executive Producer: Tobin Kirk
Post Producers: Bridget Carroll, Amy Knerl
Art Director: Ann Kim
Designers: Ann Kim, Sara Shin, Aaron Bjork, Rodrigo Stipkovic, Shawn Kim, Sang Chung
2D Animators: Chris Meyer, Peter Jay Lee, Rodrigo Stipkovic