Zoic Studios Introduces New Version Of Iconic NBC Logo
NBC Magic hired Zoic Studios to create a piece for the 2011 Upfronts that would help usher in a new chapter for NBC by introducing the 2011 version of the iconic peacock logo.
The concept, created by Brad Gensurowsky and Gus Vouniozos of NBC Magic, was to artfully move through different logos of the past starting in the 50s and progressing through the different eras until arriving at the unveiling of the new logo. The unveiling of the new logo is significant as it coincides with the arrival of the new chairman of NBC Entertainment, Bob Greenblatt.
Creative CreditsProject: Upfront NBC Peacock Open
Client: NBC Magic
VP Creative Director: Brad Gensurowsky
Designer: Gus Vouniozos
Producer: Kari St.Clair
Visual Effects Company: Zoic Studios
Executive Producer: Erik Press
Producer: Matt Olmon
VFX Supervisor: Tony Meister
3D Supervisor: Brian White
Flame: An Dang
Compositor: Ryan Wehner
Paint Animation: Laffey TV